Not registered? Register here. After nearly three decades of recruiting stars to pose nude and declare, "I'd Rather Go Naked Than Wear Fur," PETA is celebrating the demise of the fur trade by bringing an end to the iconic ad campaign, which has featured P!
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Explore the latest, and greatest, creative work from around the globe. Providing great companies with the recognition they deserve. Holding events to support, inform, challenge and advise. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Search 2, jobs in marketing, advertising, creative and media. Take a fresh approach to raising your profile with potential clients. Features providing insights into the marketing industries. Creating compelling content your customers will love. He would know — he started it. In , Matthews was a year-old activist making a name for himself by devising media-grabbing stunts.
Animal rights group PETA had retired its iconic "I'd rather go naked than wear fur" campaign that has run for three decades and has featured countless well-known women posing nude to demonstrate their opposition to wearing real fur. The organisation said it was focusing its efforts on leather and wool as the fashion industry heads into its next round of Fashion Weeks. PETA said the demise of the global fur trade and the shift away from fur from some of the world's leading designers including Gucci, Burberry, Versace, Tom Ford, Chanel, Diane von Furstenberg, John Galliano, Michael Kors and many others, had encouraged it to focus its attentions elsewhere. London Fashion Week is now fur free as on schedule designers have voluntarily ditched real fur and last year Her Majesty the Queen backed the anti-fur movement with her personal dresser saying that the monarch would now only wear faux fur. The "I'd Rather Go Naked It's mine to do with as I please. And today, I'm using it to stand up for animals and their right to exist as they please — with their skin still attached, naturally. My nakedness also makes a bigger statement.
Thanks for contacting us. We've received your submission. PETA — which targets alleged animal abuse in scientific laboratories, clothing production, the food industry and entertainment — started the advertising campaign in but has announced it is bringing it to a close, on the cusp of New York Fashion Week, because the group has seen significant changes in the fur industry. He also notes that Toronto-based manufacturer North American Fur Auctions filed for bankruptcy last fall.